August 12, 2010

• Twitter and SEO: Using Your Twitter Account To Gain Incoming Links

  Using Twitter and To Get Links You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not [...]

July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

June 29, 2010

• Post-Traumatic Web Disorder: Is Your Website Causing Users Stress?

  Since our early days as creators of “one-page landing pages” Broadway Social Media has been relentlessly focused on the testing and measurement of websites. To what end? To increase sales and lead generation. We believe that websites should be more than just a “brochure” for a company. They should also produce income and leads. We [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

June 18, 2010

• Google’s “Safer” Search: Privacy Trumps Marketing Data

  Google’s Secure Search Option Last month Google created the ability to conduct searches via SSL, specifically: https://www.google.com. This means if you are in a location where your web searches might be tracked such as public Wi-FI hotspot or a business tracks usage, you can use Google’s new URL to conducts searches that are much more [...]

June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]

April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

February 26, 2010

• Law SEO: Getting Top Rankings in Legal-Related Fields

  Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]

February 9, 2010

• Automatic Twitter Updates Via Feedburner

  Image via CrunchBase Twitter is a social media platform that some people – like me – use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs. That being [...]

December 29, 2009

• SEO Tip: Where Do You Rank?

  SEO Tip: Where Do You Rank? If you are looking to get a higher search engine ranking it can be useful to know where your website ranks on a variety of search engines, especially the “big 3″: Google, Yahoo and Bing. Using any of the three tools below, you can enter in your business name [...]

December 23, 2009

• SEO Tip: Put Your Main Keyword in Your URL

  I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the [...]

December 15, 2009

• SEO Tips: Do Keyword Research BEFORE You Launch a New Website

  Just a quick post today on the importance of doing SEO and keyword discovery BEFORE you launch a new business or website. In the new data-driven world that we live in, you can find out what people are searching for on Google, Yahoo and elsewhere before you decide what to call your website and what [...]

November 23, 2009

• Google Grants For Non-Profits with (501(c)(3) status

  Are you a non-profit that wants to advertise on Google? Over the last few years, Google Pay-Per-Click has been a major revenue generator, not just for Google and for businesses that use Google, but also for non-profits that use pay-per-click. But not all non-profits are paying to use google’s advertising services. Are you aware that [...]

October 7, 2009

• Register Your Website URL in Your Name

  Who Really Owns Your Website? I have noticed that many businesses and individuals are letting their webmaster or web hosting company register their web address. Bad idea!! If you are establishing a new website, or a new business, it is critical, that you register the URL in your name. If you don’t…then you do not [...]

September 22, 2009

• SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google

  A Short Post In Response To An SEO Client Who Wrote Me And Said: Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be? The web is huge and even [...]

September 6, 2009

• Google PageRank: How to Define, Determine and Get

  Image via Wikipedia Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need: “PageRank is the number and importance of websites that link to your website” – Matt Cutts, [...]

August 31, 2009

• Who Gets To Decide What Your Customer’s Buy? (Hint: Think Google.)

  Image via Wikipedia Give me your targeted customers, yearning to buy what you offer. Making the Most of Google Search When your potential new customers search online do they know to search for your business? Do they know the name of your business? If the answer is “no” or “sometimes” then what is your back-up [...]

August 27, 2009

• SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin

  Image via Wikipedia If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post. You simply [...]

August 26, 2009

• Google’s New Search Engine Ranking System

  Image by Getty Images via Daylife If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know [...]