August 12, 2010

• Twitter and SEO: Using Your Twitter Account To Gain Incoming Links

  Using Twitter and To Get Links You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not [...]

July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

June 29, 2010

• Post-Traumatic Web Disorder: Is Your Website Causing Users Stress?

  Since our early days as creators of “one-page landing pages” Broadway Social Media has been relentlessly focused on the testing and measurement of websites. To what end? To increase sales and lead generation. We believe that websites should be more than just a “brochure” for a company. They should also produce income and leads. We [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

June 18, 2010

• Google’s “Safer” Search: Privacy Trumps Marketing Data

  Google’s Secure Search Option Last month Google created the ability to conduct searches via SSL, specifically: https://www.google.com. This means if you are in a location where your web searches might be tracked such as public Wi-FI hotspot or a business tracks usage, you can use Google’s new URL to conducts searches that are much more [...]