July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

June 29, 2010

• Post-Traumatic Web Disorder: Is Your Website Causing Users Stress?

  Since our early days as creators of “one-page landing pages” Broadway Social Media has been relentlessly focused on the testing and measurement of websites. To what end? To increase sales and lead generation. We believe that websites should be more than just a “brochure” for a company. They should also produce income and leads. We [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

June 18, 2010

• Google’s “Safer” Search: Privacy Trumps Marketing Data

  Google’s Secure Search Option Last month Google created the ability to conduct searches via SSL, specifically: https://www.google.com. This means if you are in a location where your web searches might be tracked such as public Wi-FI hotspot or a business tracks usage, you can use Google’s new URL to conducts searches that are much more [...]

June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]