January 7, 2011

• Google Local: Get A Listing, Use A Keyword. (It’s Free, So Do It Soon.)

  Google Local (now called “Google Places“) is getting more and more important for gaining business from the web. The top places on a google search can be now be taken up by local search results. Take a look at the search below for “Merida Dentist”: Local Listings Are At The Top Of The Page “A” [...]

November 26, 2010

• WordPress Membership Sites Have Great Profit Making Potential

  In May of 2010, I set out to create a WordPress membership site. Are you familiar with the concept? A membership site is a website that has content that must be paid to be used. Typically a person pays one-time or periodic fee, creates a login and password, and then uses that login to access [...]

August 12, 2010

• Twitter and SEO: Using Your Twitter Account To Gain Incoming Links

  Using Twitter and To Get Links You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not [...]

July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

June 29, 2010

• Post-Traumatic Web Disorder: Is Your Website Causing Users Stress?

  Since our early days as creators of “one-page landing pages” Broadway Social Media has been relentlessly focused on the testing and measurement of websites. To what end? To increase sales and lead generation. We believe that websites should be more than just a “brochure” for a company. They should also produce income and leads. We [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]