adbrite

April 21, 2008

One Week with Adbrite

If you're new here, you may want to subscribe to my no-cost internet marketing course: Internet Passive Income. Thanks for visiting!

Last week, I mentioned a client who lost her Google Adsense privileges and decided to use Adbrite. After a short week with Adbrite, I can tell you that she is ready to get back to Google ASAP. Adbrite did what it said it would - putting banner ads and text ads on her website that pay per 1000 impressions and per click.

However, they seem to have a limited number of advertisers and they cannot always put relevant ads on her website.

To give you an example, one of my clients’ websites is in the the category of “alternative health.” As of this moment, the ads that adbrite has on her website are 1) Personal Injury Attorney, 2) Buy Property Abroad, 3) Earn Income Now and 4) Massage. The last one, “massage” is potentially relevant, but the actual website to which it goes, is a shopping website that has nothing to do with massage nor alternative health. In short, Adbrite has put 4 ads on her site, none of which is contextually relevant to her content.

Most damning is the income. As a percentage, I would say that for every $100 that she would have earned with Google Adsense, she is earning $15 with Adbrite. That’s a huge decrease.

She is going to get ride of Adbrite, but not completely. One of her websites, a consumer-review of electronics products, seems to be getting a fair return on the Adbrite advertising, so she will keep the ads there.

Take home message? You do the math: Keep Google happy at all costs, and don’t do anything stupid or inadvertent that disables your adsense account! There is an upside if you are an advertiser - You may be able to get advertising at a much cheaper rate than you would get on Google.

I will keep looking for Google Adsense alternatives. Let me know if you see a network worth considering.

cheers - Ryan

Filed under blog, eCommerce, google adsense by

Permalink Print Comment

April 16, 2008

Google Adsense Account Disabled? Try Adbrite.

One of my coaching clients woke up yesterday to a message in her inbox that read:

“Adsense Account Disabled”

She has adsense on nearly a dozen websites, a few that get daily hits in the thousands. Needless to say, she is not pleased. Seriously pissed off, and ready to scream is a way of characterizing her response. We are going through the process of appealing the decision, but who knows how long that will take.

There are other options of course. One would be to open another Adsense account under her company name. The previous account was under her personal name.

But before she does that, we have decided to look for other alternatives. Even if she puts google ads back on her website, it would be a good idea to have some small percentage of advertising revenue from another source.

The first that we are trying is Adbrite:


Adbrite, like Google, strives to show ads relevant to a website’s content. Adbrite however is much more flexible and slightly more intrusive. In addition, to the google-like text ads, they have banner ads, full page ads, and ads that turn words in your website into text-link ads. They will do all four types of ads at once if you let them!

Adbrite Issues

There are two issues that I can see with Adbrite right now. One concerns the targetting of the ads. Adbrite has fewer advertisers so they cannot always get relevant ads to your website. On my client’s website, 3 of the 5 ads are relevant to her content. The other ones are lame ads that don’t make much sense. They are likely to have a low click-through rate and less revenue potential.

However, the main issue is how the revenue compares. Can you make as much money with Adbrite as you can with Google? I think the answer is “no.” But I will not know for another few weeks. However, if you do get banned by Google, Adbrite is certainly a legitimate company that offers another revenue stream.

I will let you know how it turns out. If you want to give it a trial run, click my affiliate link below. The system works just like Google. You simply apply and then cut and paste the code. Adbrite takes about 24-hours to fully index your website and match it with the appropriate advertisers:


Filed under blog by

Permalink Print 1 Comment
Ryan Nagy, The Web Whisperer: Personal and Professional Growth by Building a Web Presence. Search Engine Optimization, Marketing, & Digital Products.