August 12, 2010

• Twitter and SEO: Using Your Twitter Account To Gain Incoming Links

  Using Twitter and To Get Links You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not [...]

June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]

July 27, 2009

• Online Marketing and the Science of Social Influence

  Image via Wikipedia Have you ever wondered if there was a science of social influence? Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work? You can, in fact, find detailed research findings and [...]

May 21, 2009

• of Ken Underwood, Stereofame and Twitter….

  Image by bumpershine via Flickr I just noticed that Ken Underwood founder of Stereofame has 3300 followers on twitter, not a huge amount by twitter standards but pretty damn impressive considering that he gained them all in about 2 weeks and that they are relevant followers (i.e. music lovers, bands and fans who use Stereofame). [...]

March 25, 2009

• A History of Social Media and What it Helps People DO.

  In last week’s post on social media, I discussed what social media is and what it’s not. Next, I will speak about some of social media’s history, what it allow users to DO and how can begin engaging social media in your business. We will also talk about when you do not need social media. [...]

July 30, 2008

• Success Queston: What if you knew you could only win?

  What would you do if you knew you could only win? I receive occasional emails from an NLP Trainer in the U.K. named Michael Carroll. (Not to be confused with Micheal Beale another excellent NLP Trainer.) I have traveled to London several times to take training from both these men, and they are never far [...]

June 25, 2008

• Sphinn: Social Bookmarking That Gets It Right

  Are focused, niche bookmarking websites the future of the Web? Several weeks ago, I bumped into http://sphinn.com/ a self-described, “Internet Marketing & Discussion Forum.” Unlike Digg, Furl, Reddit, Technorati and others, Sphinn accepts links for a relatively narrow group of subjects. Topics related search marketing (SEO, PPC etc.), online marketing and social media will make [...]

June 17, 2008

• SEO and Blog Comments: How do blog comments help your rankings?

  Many people are of the opinion that making comments on other people’s blog posts is a good tool for gaining traffic and incoming links to your own websites. There are dissenting opinions of course, including those that mention the dreaded “nofollow” tag that many blogging platforms add to URLs in comments. Regardless, if you do [...]

June 9, 2008

• BoardTracker, EzineArticles, and Universities: Create some BUZZ.

  I just created a small “screenshot” pdf of how to use BoardTracker.com and EzineArticles.com to bring traffic to your website. And as I occasionally teach topics that are timely and relevant to college students, I thought I would share with you a simple way that I use to contact university students and fill my local [...]

April 23, 2007

• Social Marketing, Bookmarking and Blogging.

  One of the first topics in the next Web Whisperers LondonLondon or a href=”http://www.thewebwhisperer.com”>Santa Fe Information Markeiting Bootcamps will be using Social Marketing in your Blogs. I have included social marketing “tags” in my Feldenkrais Blog so that anyone who uses technoratic, delicious or digg can instantly “tag” my posts and both share them with [...]