February 26, 2010
- Law SEO: Getting Top Rankings in Legal-Related Fields
Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]
February 2, 2010
- SEO Tip: Keyword Plurals (or not)
I’m in the beginning stages of a Search Engine Optimization and Link-Building Campaign for a NYC Private Investigator agency, called Cornelius Investigations. Before beginning this campaign. I had to ask myself if there was a difference between someone going to google and searching for “NYC private investigator”
(singular) versus searching for “NYC private investigators” (plural). [...]
December 29, 2009
- SEO Tip: Where Do You Rank?
SEO Tip: Where Do You Rank?
If you are looking to get a higher search engine ranking it can be useful to know where your website ranks on a variety of search engines, especially the “big 3″: Google, Yahoo and Bing. Using any of the three tools below, you can enter in your business name or [...]
December 23, 2009
- SEO Tip: Put Your Main Keyword in Your URL
I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the [...]
December 15, 2009
- SEO Tips: Do Keyword Research BEFORE You Launch a New Website
Just a quick post today on the importance of doing SEO and keyword discovery BEFORE you launch a new business or website.
In the new data-driven world that we live in, you can find out what people are searching for on Google, Yahoo and elsewhere before you decide what to call your website and what content [...]
December 1, 2009
- Google Search: Why Being #1 Matters
You probably know - or at least have heard - that getting a high rank on google can be important to your business.
But have you ever thought of exactly what that means? Take a look at the images and data below to get a brief overview of why a first or second place listing can [...]
September 22, 2009
- SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google
A Short Post In Response To An SEO Client Who Wrote Me And Said:
Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be?
The web is huge and even google [...]
September 6, 2009
- Google PageRank: How to Define, Determine and Get
Image via Wikipedia
Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need:
“PageRank is the number and importance of websites that link to your website” - Matt Cutts, Google Employee
[...]
August 31, 2009
- Who Gets To Decide What Your Customer’s Buy? (Hint: Think Google.)
Image via Wikipedia
Give me your targeted customers, yearning to buy what you offer.Making the Most of Google Search
When your potential new customers search online do they know to search for your business? Do they know the name of your business? If the answer is “no” or “sometimes” then what is your back-up plan?
How can [...]
August 27, 2009
- SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin
Image via Wikipedia
If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post.
You simply type in [...]
August 26, 2009
- Google’s New Search Engine Ranking System
Image by Getty Images via Daylife
If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know very [...]
August 11, 2009
- SEO Tools: Keyword Order and “allintitle” for Keyword Insight
Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code:
<title>Your Title Here<title>
and they show up in the very [...]
February 11, 2009
- Semiologic Updated, Google Indexed and Back In Action
Thanks to Denis DeBernardy’s last update of Semiologic Pro (affiliate link) this blog is up and running without the annoying Wordpress hack vulnerabilities from 2008.
And thanks to Google’s re-appraisal of my blog, I am now back in the search engine results. Google had taken many of the hacked sites out of the rankings as there [...]
November 6, 2008
- Small Business Blogging
Last month, I did some SEO and SEO training with two small businesses, both of which are creating new web properties. One, GroupofMinds, is an arts consulting and technology company that helps arts and cultural groups use technology to expand their reach. The other, Accurate Investigations is an atlanta private investigator that does domestic surveillance [...]
September 9, 2008
- Are You Wasting Money on Pay-Per-Click Advertising?
Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing.
It’s not.
However, PPC is a great way to completely blow your advertising budget and get nothing [...]
August 27, 2008
- Yahoo Site Explorer: A Simple Tool For Back Link Analysis
One thing a good SEO gets in the habit of doing is back-link analysis. That is, they find out out what websites link back to their client websites as well as to competitors websites.
The reasons for doing this are many and varied. One is to find potential links for you and your clients’ websites. You [...]
August 16, 2008
- Free Keyword Tools to Replace Overture and Wordtracker
With the demise of Yahoo’s free Overture service and Wordtracker’s drastic curtailing of their free trials, you may be wondering, “Where can I go for quick and free keyword data?” Here are a couple of free services to consider:
Trillian’s Keyword Discovery
Trillian has a free search term suggestion tool. It’s gives you over 100 terms, in [...]
August 10, 2008
- PRWEB and Press Release Sites: They Don’t Pass Google Page Rank
This topic will be old-hat to most SEO experts and consultants, but I wanted to mention it as it has come up in several client conversations recently. When you create Press Releases on PRWEB.com and other press release sites, the links that you have in the release do NOT pass Google Page rank to your [...]
August 5, 2008
- Link-Building: Should you link to other websites in your blog?
Several years ago when I first started blogging, I made a mistake that I see many first time bloggers make. My blog posts were very short, often just a couple of sentences with a link to another website. In essence, my blogging was simply about sharing cool websites and interesting ideas that I found on [...]
August 4, 2008
- What is link bait?
Link baiting?! Link bait?!
I subscribe to a job board that lists companies who want to hire SEO Managers and SEO Gurus of one type or another. One of the job qualifications that seems to be popping up more and more these days is:
“..must be proficient in link baiting strategies…”
Like much SEO jargon, link baiting is [...]
