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Ok, had to laugh yesterday when seeing the website for a niche hotel provider in the U.K., called “Rooms for Baboons”. What do these guys do? They provide hotels rooms for “Stag & Lad” parties in Great Britain. Eh?

Not being a Brit myself, I can only imagine that if I am getting married and going on an extended bachelor party, I book my through “Rooms for Baboons.” Who wants to spend several hundred dollars (oops…I meant Pounds) on a hotel in Newcastle only to get kicked out for being too loud?

Did I get that right? Anyone want to tell me what a Stag and Lad party really is?

I mention their website for several reasons. First, it is a brilliant example of picking a niche, defining it, and doing everything that you can to dominate it. What could be more niche than stag parties in the U.K.? I have gone to the website several times, from several computers and noticed that I am seeing different headlines and text, so they are obviously collecting data and testing what works. Here’s an example:

AVOID STAYING IN NEWCASTLE HOTELS WITH FAMILIES & OLD PEOPLE

and here’s their subtext:

“If you’re not visiting Newcastle on a stag or hen party, or looking to have some fun, we won’t accept your hotel reservation under any circumstances.”

You think I am kidding? Take A Look: Stag Hotels in Newcastle.

And here’s the other version that I saw:

FIND ROOMS IN NEWCASTLE FOR YOUR GROUP IN 30 SECONDS

The subtext:

“If you’re struggling to find rooms for your lads weekend in Newcastle, don’t get frustrated calling dozens of hotels that won’t take your group - Find your group’s central, lad-friendly rooms now…”

Which do you think performs better? I am going for headline #1. Reading it, I am reminded of a quote (Dan Kennedy?), which reads, “Your readers don’t have time for your pathetic subtlety.”

I may be doing some SEO work for this company at some point, so I may write about them again.

cheers -Ryan

In a previous post, I mentioned doing some search engine optimization for Gregg Cochlan on the website for his book, Love Leadership: What the World Needs Now. Gregg is a Canadian author who not only sells domestically, but also to the U.S. and international market.

The problem that Gregg was having, similar that of another author that I work with, was that Amazon’s 55% “fee” and the cost of shipping the books to Amazon, was eating up his profit. Gregg asked me if I could help him sell his book online and avoid some of Amazon’s fees. I told him that I could.

What I did was set-up a shopping cart system called “E-Junkie” so that people could buy the book directly from Gregg. E-Junkie only costs $5.00 per month, and it can be used to sell both downloadable (”digital”) products such as ebooks, software and mp3’s and physical products. Gregg is now selling “Love Leadership” as an eBook. He emailed me yesterday to let me know that he got his first ebook sale! Very nice. I hope he gets many, many more.

If you want to see how Gregg is selling his book, go directly to his website: Love Leadership. And to plug one of my own products, if you want a simple way to sell online AND you want someone to walk you through the process, consider buying my E-Junkie Quick Start Videos.