August 12, 2010

• Twitter and SEO: Using Your Twitter Account To Gain Incoming Links

  Using Twitter and To Get Links You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]

February 2, 2010

• SEO Tip: Keyword Plurals (or not)

  I’m in the beginning stages of a Search Engine Optimization and Link-Building Campaign for a NYC Private Investigator agency, called Cornelius Investigations. Before beginning this campaign. I had to ask myself if there was a difference between someone going to google and searching for “NYC private investigator” (singular) versus searching for “NYC private investigators” (plural). [...]

December 29, 2009

• SEO Tip: Where Do You Rank?

  SEO Tip: Where Do You Rank? If you are looking to get a higher search engine ranking it can be useful to know where your website ranks on a variety of search engines, especially the “big 3″: Google, Yahoo and Bing. Using any of the three tools below, you can enter in your business name [...]

December 23, 2009

• SEO Tip: Put Your Main Keyword in Your URL

  I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the [...]

December 15, 2009

• SEO Tips: Do Keyword Research BEFORE You Launch a New Website

  Just a quick post today on the importance of doing SEO and keyword discovery BEFORE you launch a new business or website. In the new data-driven world that we live in, you can find out what people are searching for on Google, Yahoo and elsewhere before you decide what to call your website and what [...]

September 22, 2009

• SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google

  A Short Post In Response To An SEO Client Who Wrote Me And Said: Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be? The web is huge and even [...]

September 6, 2009

• Google PageRank: How to Define, Determine and Get

  Image via Wikipedia Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need: “PageRank is the number and importance of websites that link to your website” – Matt Cutts, [...]

August 27, 2009

• SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin

  Image via Wikipedia If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post. You simply [...]

August 11, 2009

• SEO Tools: Keyword Order and “allintitle” for Keyword Insight

  Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code: <title>Your Title Here<title> and they show up in the [...]