August 16, 2008

• Free Keyword Tools to Replace Overture and Wordtracker

  With the demise of Yahoo’s free Overture service and Wordtracker’s drastic curtailing of their free trials, you may be wondering, “Where can I go for quick and free keyword data?” Here are a couple of free services to consider: Trillian’s Keyword Discovery Trillian has a free search term suggestion tool. It’s gives you over 100 [...]

August 10, 2008

• PRWEB and Press Release Sites: They Don’t Pass Google Page Rank

  This topic will be old-hat to most SEO experts and consultants, but I wanted to mention it as it has come up in several client conversations recently. When you create Press Releases on PRWEB.com and other press release sites, the links that you have in the release do NOT pass Google Page rank to your [...]

August 5, 2008

• Link-Building: Should you link to other websites in your blog?

  Several years ago when I first started blogging, I made a mistake that I see many first time bloggers make. My blog posts were very short, often just a couple of sentences with a link to another website. In essence, my blogging was simply about sharing cool websites and interesting ideas that I found on [...]

August 4, 2008

• What is link bait?

  Link baiting?! Link bait?! I subscribe to a job board that lists companies who want to hire SEO Managers and SEO Gurus of one type or another. One of the job qualifications that seems to be popping up more and more these days is: “..must be proficient in link baiting strategies…” Like much SEO jargon, [...]

June 26, 2008

• Rooms for Baboons: Need a Stag Hotel in Newcastle?!

  Ok, had to laugh yesterday when seeing the website for a niche hotel provider in the U.K., called “Rooms for Baboons”. What do these guys do? They provide hotels rooms for “Stag & Lad” parties in Great Britain. Eh? Not being a Brit myself, I can only imagine that if I am getting married and [...]

June 25, 2008

• Sphinn: Social Bookmarking That Gets It Right

  Are focused, niche bookmarking websites the future of the Web? Several weeks ago, I bumped into http://sphinn.com/ a self-described, “Internet Marketing & Discussion Forum.” Unlike Digg, Furl, Reddit, Technorati and others, Sphinn accepts links for a relatively narrow group of subjects. Topics related search marketing (SEO, PPC etc.), online marketing and social media will make [...]

June 19, 2008

• Lowering PPC Costs: Use SEO and Unique Keyword Groups

  I have had several conversations recently with managers in E-commerce departments who want to lower their Google pay-per-click costs and increase the ROI on their campaigns. I have a simple but often overlooked answer: Do search engine optimization on your sales pages and segment your PPC campaigns so that each keyword group goes to a [...]

June 17, 2008

• SEO and Blog Comments: How do blog comments help your rankings?

  Many people are of the opinion that making comments on other people’s blog posts is a good tool for gaining traffic and incoming links to your own websites. There are dissenting opinions of course, including those that mention the dreaded “nofollow” tag that many blogging platforms add to URLs in comments. Regardless, if you do [...]

September 29, 2006

• Why blog?! Give me 60 seconds:

  What is blog and why would you want to become a blogger? I was at a meeting at the University of Utah last night (the names and places have been changed to protect the innocent) and I used the word “blog.” It didn’t occur to me that “blog” is a word that could be jargon [...]