August 27, 2008

• Yahoo Site Explorer: A Simple Tool For Back Link Analysis

  One thing a good SEO gets in the habit of doing is back-link analysis. That is, they find out out what websites link back to their client websites as well as to competitors websites. The reasons for doing this are many and varied. One is to find potential links for you and your clients’ websites. [...]

August 16, 2008

• Free Keyword Tools to Replace Overture and Wordtracker

  With the demise of Yahoo’s free Overture service and Wordtracker’s drastic curtailing of their free trials, you may be wondering, “Where can I go for quick and free keyword data?” Here are a couple of free services to consider: Trillian’s Keyword Discovery Trillian has a free search term suggestion tool. It’s gives you over 100 [...]

August 10, 2008

• PRWEB and Press Release Sites: They Don’t Pass Google Page Rank

  This topic will be old-hat to most SEO experts and consultants, but I wanted to mention it as it has come up in several client conversations recently. When you create Press Releases on PRWEB.com and other press release sites, the links that you have in the release do NOT pass Google Page rank to your [...]

August 5, 2008

• Link-Building: Should you link to other websites in your blog?

  Several years ago when I first started blogging, I made a mistake that I see many first time bloggers make. My blog posts were very short, often just a couple of sentences with a link to another website. In essence, my blogging was simply about sharing cool websites and interesting ideas that I found on [...]

August 4, 2008

• What is link bait?

  Link baiting?! Link bait?! I subscribe to a job board that lists companies who want to hire SEO Managers and SEO Gurus of one type or another. One of the job qualifications that seems to be popping up more and more these days is: “..must be proficient in link baiting strategies…” Like much SEO jargon, [...]

June 26, 2008

• Rooms for Baboons: Need a Stag Hotel in Newcastle?!

  Ok, had to laugh yesterday when seeing the website for a niche hotel provider in the U.K., called “Rooms for Baboons”. What do these guys do? They provide hotels rooms for “Stag & Lad” parties in Great Britain. Eh? Not being a Brit myself, I can only imagine that if I am getting married and [...]

June 25, 2008

• Sphinn: Social Bookmarking That Gets It Right

  Are focused, niche bookmarking websites the future of the Web? Several weeks ago, I bumped into http://sphinn.com/ a self-described, “Internet Marketing & Discussion Forum.” Unlike Digg, Furl, Reddit, Technorati and others, Sphinn accepts links for a relatively narrow group of subjects. Topics related search marketing (SEO, PPC etc.), online marketing and social media will make [...]

June 19, 2008

• Lowering PPC Costs: Use SEO and Unique Keyword Groups

  I have had several conversations recently with managers in E-commerce departments who want to lower their Google pay-per-click costs and increase the ROI on their campaigns. I have a simple but often overlooked answer: Do search engine optimization on your sales pages and segment your PPC campaigns so that each keyword group goes to a [...]

June 17, 2008

• SEO and Blog Comments: How do blog comments help your rankings?

  Many people are of the opinion that making comments on other people’s blog posts is a good tool for gaining traffic and incoming links to your own websites. There are dissenting opinions of course, including those that mention the dreaded “nofollow” tag that many blogging platforms add to URLs in comments. Regardless, if you do [...]

February 2, 2008

• Internet Marketing: Increasing Your Book Sales

  I have recently begun doing some search engine optimization for Gregg Cochlan’s website, which promotes his wonderful book “Love Leadership: What the World Needs Now.” As it stands today, February 2nd, 2008, the Love Leadership website is at #10 on Google for the term “Love Leadership.” I anticipate that as I work on the site [...]

January 2, 2008

• Getting Banned by Google: Does Google Penalize “Sales Letter” Landing Pages?

  Are you someone who sells products via a 1-page sales letter website? Or perhaps you are (more likely) someone who instantly clicks AWAY from a 1-page sales letter any time you see one?! Ever wonder if Google penalizes 1-page sales websites? Wonder no more: Google penalizes one-page landing pages. I have a 1-page website that [...]

September 28, 2007

• Dr. Laura Crawshaw: The Boss Whisperer

  Given that the “Boss Whisperer” was the inspiration for the “Web Whisperers” moniker, I thought I would take a moment and promote Dr. Crawshaw’s new book, Taming the Abrasive Manager: How to End Unnecessary Roughness in the Workplace. National Boss Day is coming up on October 16th and you can bet that you will be [...]

July 29, 2007

• Google’s new adwords and pay-per-click tools.

  I find it instructive to dig deep into my pay-per-click campaigns in order to get the most information abou the “ROI” or return on investment from my adword spend. I used to spend a considerable amount of time digging through my http refferer logs and using some third-party solutions to help my tracking. Now, google [...]

July 25, 2007

• SEO for Antiques and Collectibles

  Several weeks ago, I started doing Search Engine Optimization for Merry Elizabeth Foss, a dealer of Latin American Antiques and Collectibles. Merry lives in Santa Fe, New Mexico and gets her pieces directly from the people who create them. That is, she travels to Mexico, Peru, Guatamala and other places in South America and buys [...]

May 25, 2007

• Improving your Pay Per Click Results

  I have spent one or two hours per week over the last several months attempting to improve my pay per click results. That may not sound like much time, but for a guy like me who wants automatic income without the need to trade time for service…well, let’s just say that it’s time that I [...]

March 11, 2007

• Old Cavendish Fruitcake: A case in search engine optimization

  I have recently begun working on a new and fun challenge. I am improving the search engine rankings of Old Cavendish Fruitcake in Vermont. Fruitcakes are often maligned, but love them or hate them, millions of pounds of fruitcakes are sold each year. How many millions of pounds? I don’t know and I have had [...]

September 29, 2006

• Why blog?! Give me 60 seconds:

  What is blog and why would you want to become a blogger? I was at a meeting at the University of Utah last night (the names and places have been changed to protect the innocent) and I used the word “blog.” It didn’t occur to me that “blog” is a word that could be jargon [...]