February 26, 2010
- Law SEO: Getting Top Rankings in Legal-Related Fields
Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]
July 22, 2009
- Google’s Searched-Based Keyword Tool (for PPC)
Image via CrunchBase
If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to use. [...]
September 9, 2008
- Are You Wasting Money on Pay-Per-Click Advertising?
Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing.
It’s not.
However, PPC is a great way to completely blow your advertising budget and get nothing [...]
July 27, 2008
- Google Using Search History to Serve PPC Ads
It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]
