September 9, 2008
- Are You Wasting Money on Pay-Per-Click Advertising?
Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing.
It’s not.
However, PPC is a great way to completely blow your advertising budget and get nothing [...]
July 27, 2008
- Google Using Search History to Serve PPC Ads
It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]
