April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

February 26, 2010

• Law SEO: Getting Top Rankings in Legal-Related Fields

  Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

September 9, 2008

• Are You Wasting Money on Pay-Per-Click Advertising?

  Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing. It’s not. However, PPC is a great way to completely blow your advertising budget and get nothing [...]

July 27, 2008

• Google Using Search History to Serve PPC Ads

  It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]