April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

March 19, 2009

• Social Media Marketing: What It Is, What It’s Not.

  Image via CrunchBase Social Marketing: What It Is Online social media websites, often referred to “social marketing” or “Web 2.0“, are the various online platforms that encourage user sharing of information and opinion and help individuals to create and post their own content. Blogs, Wikis, Facebook, MySpace, LinkedIn, Ning, Twitter, YouTube and Flickr are all [...]

February 27, 2009

• How many total strangers care about you?

  Image by ANOXLOU via Flickr How many people are thinking about you right now? How many people care about you? No, I’m not talking about your mother or family. No, not your coworkers or employees. I’m talking about the multitude of people who have never met you, but by all rights should love you. Seriously. [...]

September 9, 2008

• Are You Wasting Money on Pay-Per-Click Advertising?

  Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing. It’s not. However, PPC is a great way to completely blow your advertising budget and get nothing [...]

July 27, 2008

• Google Using Search History to Serve PPC Ads

  It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]

June 19, 2008

• Lowering PPC Costs: Use SEO and Unique Keyword Groups

  I have had several conversations recently with managers in E-commerce departments who want to lower their Google pay-per-click costs and increase the ROI on their campaigns. I have a simple but often overlooked answer: Do search engine optimization on your sales pages and segment your PPC campaigns so that each keyword group goes to a [...]

November 19, 2007

• Great Ways to Waste Money on Google Adwords

  Adwords: How to Pay For Useless Clicks What follows is a recent experience using google and noticing how several companies were wasting ther money and my time on poorly designed adword campaigns. I was doing a brief search on google for a free webinar hosting service. Free, yes, free. I wanted to try out a [...]

July 29, 2007

• Google’s new adwords and pay-per-click tools.

  I find it instructive to dig deep into my pay-per-click campaigns in order to get the most information abou the “ROI” or return on investment from my adword spend. I used to spend a considerable amount of time digging through my http refferer logs and using some third-party solutions to help my tracking. Now, google [...]

May 25, 2007

• Improving your Pay Per Click Results

  I have spent one or two hours per week over the last several months attempting to improve my pay per click results. That may not sound like much time, but for a guy like me who wants automatic income without the need to trade time for service…well, let’s just say that it’s time that I [...]