July 27, 2009

• Online Marketing and the Science of Social Influence

  Image via Wikipedia Have you ever wondered if there was a science of social influence? Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work? You can, in fact, find detailed research findings and [...]

February 24, 2009

• Alan Weiss: Follow The Avatar

  This 4-minute video by Alan Weiss is from one of his consulting workshops and it presents an idea that can be crucial to organizational change: Demonstrate the change you want to achieve.