July 27, 2009
- Online Marketing and the Science of Social Influence
Image via Wikipedia
Have you ever wondered if there was a science of social influence?
Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work?
You can, in fact, find detailed research findings and use [...]
February 24, 2009
- Alan Weiss: Follow The Avatar
This 4-minute video by Alan Weiss is from one of his consulting workshops and it presents an idea that can be crucial to organizational change:
Demonstrate the change you want to achieve.
