March 11, 2007
- Old Cavendish Fruitcake: A case in search engine optimization
I have recently begun working on a new and fun challenge. I am improving the search engine rankings of Old Cavendish Fruitcake in Vermont.
Fruitcakes are often maligned, but love them or hate them, millions of pounds of fruitcakes are sold each year. How many millions of pounds? I don’t know and I have had a [...]
December 15, 2006
- Seven Steps to Marketing a Strong Nonprofit Brand
I recently came across an article on “seven steps to marketing a non-profit brand.” The advice in the article is equally applicable “for profit” branding and marketing.
Notice that the original article name is “Seven Steps to BUILDING a Strong Nonprofit Brand.” From the standpoint of online marketing and keyword searches “building” is a very [...]
October 31, 2006
- Ryan Nagy and Bill O’Hanlon: The Web Whisperers
Bill O’Hanlon and myself (Ryan Nagy) are now live and ready to blow your mind - Get ready for the Web Whisperer’s 5-day digital product creation and online marketing bootcamp - April 27-May 1, 2007, in Santa Fe, New Mexico.
We all know that there is plenty of great material out there about the internet - [...]
October 30, 2006
- Launching a wildly sucessful site using no paid advertising.
This is the most interesting and useful article that I have read in the last several weeks. It is a case-study from Marketing Sherpa: http://www.marketingsherpa.com/article.php?ident=29751
