July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

June 29, 2010

• Post-Traumatic Web Disorder: Is Your Website Causing Users Stress?

  Since our early days as creators of “one-page landing pages” Broadway Social Media has been relentlessly focused on the testing and measurement of websites. To what end? To increase sales and lead generation. We believe that websites should be more than just a “brochure” for a company. They should also produce income and leads. We [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

March 26, 2009

• Landing Page 101: Back to Basics

  Image via Wikipedia Getting ready to attend the week-long Web 2.0 Expo in San Francisco next week (That’s the SF Museum of Modern Art to your right) and I thought now might be a good time to return to an important topic: Landing Page Optimization. Web 2.0 is great, and needs to be a part [...]

September 24, 2008

• Case Study: Landing Page Optimization

  Listen Technologies: Increasing Lead Generation by 600% Background: Listen Technologies is a leading provider of Assistive Listening Devices and other hearing solutions such as tour group audio and language interpretation systems. The company sells through a worldwide network of distributors. Listen also sends demo units to qualified prospects who fill in a lead generation form [...]