June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

February 2, 2010

• SEO Tip: Keyword Plurals (or not)

  I’m in the beginning stages of a Search Engine Optimization and Link-Building Campaign for a NYC Private Investigator agency, called Cornelius Investigations. Before beginning this campaign. I had to ask myself if there was a difference between someone going to google and searching for “NYC private investigator” (singular) versus searching for “NYC private investigators” (plural). [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

August 16, 2008

• Free Keyword Tools to Replace Overture and Wordtracker

  With the demise of Yahoo’s free Overture service and Wordtracker’s drastic curtailing of their free trials, you may be wondering, “Where can I go for quick and free keyword data?” Here are a couple of free services to consider: Trillian’s Keyword Discovery Trillian has a free search term suggestion tool. It’s gives you over 100 [...]