January 7, 2011

• Google Local: Get A Listing, Use A Keyword. (It’s Free, So Do It Soon.)

  Google Local (now called “Google Places“) is getting more and more important for gaining business from the web. The top places on a google search can be now be taken up by local search results. Take a look at the search below for “Merida Dentist”: Local Listings Are At The Top Of The Page “A” [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 18, 2010

• Google’s “Safer” Search: Privacy Trumps Marketing Data

  Google’s Secure Search Option Last month Google created the ability to conduct searches via SSL, specifically: https://www.google.com. This means if you are in a location where your web searches might be tracked such as public Wi-FI hotspot or a business tracks usage, you can use Google’s new URL to conducts searches that are much more [...]

May 24, 2010

• Google Analytics: Adding Annotations In Order To Understand Your Data

  Google Annotations For Understanding And Sharing Data If you are using a data driven approach or at least checking in with your website data from time-to-time, you may have noticed certain “spikes” in your traffic. Perhaps on one day your traffic was twice what it normaly was, perhaps another time your traffic increased by 1000% [...]

April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

February 9, 2010

• Automatic Twitter Updates Via Feedburner

  Image via CrunchBase Twitter is a social media platform that some people – like me – use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs. That being [...]

February 2, 2010

• SEO Tip: Keyword Plurals (or not)

  I’m in the beginning stages of a Search Engine Optimization and Link-Building Campaign for a NYC Private Investigator agency, called Cornelius Investigations. Before beginning this campaign. I had to ask myself if there was a difference between someone going to google and searching for “NYC private investigator” (singular) versus searching for “NYC private investigators” (plural). [...]

December 1, 2009

• Google Search: Why Being #1 Matters

  You probably know – or at least have heard – that getting a high rank on google can be important to your business. But have you ever thought of exactly what that means? Take a look at the images and data below to get a brief overview of why a first or second place listing [...]

September 22, 2009

• SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google

  A Short Post In Response To An SEO Client Who Wrote Me And Said: Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be? The web is huge and even [...]

September 6, 2009

• Google PageRank: How to Define, Determine and Get

  Image via Wikipedia Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need: “PageRank is the number and importance of websites that link to your website” – Matt Cutts, [...]