January 7, 2011

• Google Local: Get A Listing, Use A Keyword. (It’s Free, So Do It Soon.)

  Google Local (now called “Google Places“) is getting more and more important for gaining business from the web. The top places on a google search can be now be taken up by local search results. Take a look at the search below for “Merida Dentist”: Local Listings Are At The Top Of The Page “A” [...]

June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

December 1, 2009

• Google Search: Why Being #1 Matters

  You probably know – or at least have heard – that getting a high rank on google can be important to your business. But have you ever thought of exactly what that means? Take a look at the images and data below to get a brief overview of why a first or second place listing [...]

September 22, 2009

• SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google

  A Short Post In Response To An SEO Client Who Wrote Me And Said: Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be? The web is huge and even [...]

September 6, 2009

• Google PageRank: How to Define, Determine and Get

  Image via Wikipedia Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need: “PageRank is the number and importance of websites that link to your website” – Matt Cutts, [...]

August 31, 2009

• Who Gets To Decide What Your Customer’s Buy? (Hint: Think Google.)

  Image via Wikipedia Give me your targeted customers, yearning to buy what you offer. Making the Most of Google Search When your potential new customers search online do they know to search for your business? Do they know the name of your business? If the answer is “no” or “sometimes” then what is your back-up [...]

August 26, 2009

• Google’s New Search Engine Ranking System

  Image by Getty Images via Daylife If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

May 6, 2009

• Google’s Customized Search Results

  A few months ago, I did a brief post mentioning that if you have a google account, google will keep track of your search history (what websites you visit and what keyword searches you do) in order to show you pay-per-click ads most relevant to what it thinks you want you to see. Today, I [...]