July 22, 2009
- Google’s Searched-Based Keyword Tool (for PPC)
Image via CrunchBase
If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to use. [...]
September 24, 2008
- Case Study: Landing Page Optimization
Listen Technologies: Increasing Lead Generation by 600%
Background: Listen Technologies is a leading provider of Assistive Listening Devices and other hearing solutions such as tour group audio and language interpretation systems.
The company sells through a worldwide network of distributors. Listen also sends demo units to qualified prospects who fill in a lead generation form [...]
