June 28, 2010

• Keyword Searches Are Getting Longer and Longer

  Digging through some of my clients google analytics, I noticed that many keyword searches are getting longer and longer. Historically speaking, 50% of all keyword searches are 3 words or more. That means when a person goes to Google or another search engine they have a specific idea in mind and type in phrases such [...]

June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

May 24, 2010

• Google Analytics: Adding Annotations In Order To Understand Your Data

  Google Annotations For Understanding And Sharing Data If you are using a data driven approach or at least checking in with your website data from time-to-time, you may have noticed certain “spikes” in your traffic. Perhaps on one day your traffic was twice what it normaly was, perhaps another time your traffic increased by 1000% [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

September 24, 2008

• Case Study: Landing Page Optimization

  Listen Technologies: Increasing Lead Generation by 600% Background: Listen Technologies is a leading provider of Assistive Listening Devices and other hearing solutions such as tour group audio and language interpretation systems. The company sells through a worldwide network of distributors. Listen also sends demo units to qualified prospects who fill in a lead generation form [...]