July 27, 2008

• Google Using Search History to Serve PPC Ads

  It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]

April 21, 2008

• One Week with Adbrite

  Last week, I mentioned a client who lost her Google Adsense privileges and decided to use Adbrite. After a short week with Adbrite, I can tell you that she is ready to get back to Google ASAP. Adbrite did what it said it would – putting banner ads and text ads on her website that [...]

April 14, 2008

• How to Fail Online.

  I took a few minutes this morning to think about my many “failures” online. One failure is an audio mp3 series, based on the Feldenkrais Method of Somatic Education. It is designed to help eliminate back pain. I initially envisioned it as a $97 download that would sell dozens of times per month and create [...]

September 24, 2007

• Writing Content to Increase Advertising Clicks (Adsense)

  While looking through my google adsense and analytics results last month I made passing notice that one of my niche websites (a blog) had a clickthrough ratio that was over 7%. Meaning that for every 100 people who visited my site at least 7 clicked on a google adsense ad. That’s a damn high click-through [...]