July 6, 2010

• Optimizing Your Checkout Process

  Is Your Shopping Cart or Checkout Process Losing You Sales? I just received an email from a company on whose website I started a purchase last week. The email subject line read: “Is there anything that we can do to help?” They noticed that I had begun the purchase process but did not finish it. [...]

October 7, 2009

• Register Your Website URL in Your Name

  Who Really Owns Your Website? I have noticed that many businesses and individuals are letting their webmaster or web hosting company register their web address. Bad idea!! If you are establishing a new website, or a new business, it is critical, that you register the URL in your name. If you don’t…then you do not [...]

July 22, 2009

• Google’s Searched-Based Keyword Tool (for PPC)

  Image via CrunchBase If you are using Google’s Pay-Per-Click advertising program (called “Adwords”), you may have encountered the problem of deciding what keywords to pick when setting up your Pay-Per-Click campaign. Google’s original keyword tool had some limitations as it would require you to “seed” the initial results and pick what terms you wanted to [...]

July 30, 2008

• Success Queston: What if you knew you could only win?

  What would you do if you knew you could only win? I receive occasional emails from an NLP Trainer in the U.K. named Michael Carroll. (Not to be confused with Micheal Beale another excellent NLP Trainer.) I have traveled to London several times to take training from both these men, and they are never far [...]

July 27, 2008

• Google Using Search History to Serve PPC Ads

  It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]

June 26, 2008

• Rooms for Baboons: Need a Stag Hotel in Newcastle?!

  Ok, had to laugh yesterday when seeing the website for a niche hotel provider in the U.K., called “Rooms for Baboons”. What do these guys do? They provide hotels rooms for “Stag & Lad” parties in Great Britain. Eh? Not being a Brit myself, I can only imagine that if I am getting married and [...]

June 19, 2008

• Lowering PPC Costs: Use SEO and Unique Keyword Groups

  I have had several conversations recently with managers in E-commerce departments who want to lower their Google pay-per-click costs and increase the ROI on their campaigns. I have a simple but often overlooked answer: Do search engine optimization on your sales pages and segment your PPC campaigns so that each keyword group goes to a [...]

June 2, 2008

• Selling Your Published Book as an Ebook

  In a previous post, I mentioned doing some search engine optimization for Gregg Cochlan on the website for his book, Love Leadership: What the World Needs Now. Gregg is a Canadian author who not only sells domestically, but also to the U.S. and international market. The problem that Gregg was having, similar that of another [...]

May 5, 2008

• Passive Income, PayPal Debit Card and INSTANT Gratification

  I am surprised by how motivating it is to have a PayPal debit card attached to my PayPal account. It’s great being able to buy a cup of coffee, or a meal, or gas, with money that comes directly from my passive income streams. Someone in France, the U.K, the U.S or god knows where [...]

May 2, 2008

• Internet Marketing: To whom are you *really* selling ?

  It’s time to return to a topic from a previous post: Selling online without selling your soul. Why? Because there’s a critical fact people are missing about the anxiety and fear that they sometimes feel when selling and marketing online: When you get clear about the value of your products and services, both to yourself [...]

April 21, 2008

• One Week with Adbrite

  Last week, I mentioned a client who lost her Google Adsense privileges and decided to use Adbrite. After a short week with Adbrite, I can tell you that she is ready to get back to Google ASAP. Adbrite did what it said it would – putting banner ads and text ads on her website that [...]

April 14, 2008

• Self-Publishing: How to Sell Your Book on Amazon and Save 50% of the Fees

  Self-Publishers: Sell Your Book on Amazon and Save $$ I just got off the phone with a self-published author who has sold over 1000 copies of her book. She has used a variety of methods to sell her book, including book signings, live presentations and selling oniine through a variety of vendors. She called me [...]

• How to Fail Online.

  I took a few minutes this morning to think about my many “failures” online. One failure is an audio mp3 series, based on the Feldenkrais Method of Somatic Education. It is designed to help eliminate back pain. I initially envisioned it as a $97 download that would sell dozens of times per month and create [...]

April 3, 2008

• You don’t have to sell your soul to sell online

  One hurdle that my coaching clients often have to deal with is learning to sell and market online while staying true to their own values. I help them learn that they can sell effectively online and do so with heart, integrity and authenticity. They don’t always think that it is possible, but they do learn. [...]

February 14, 2008

• E-Junkie Video Tutorial: Learn E-Junkie in 3-Easy Steps

  With the brief, but lovely mentioning of Ejunkie, on CNN Money, I though now might be a good time to remind everyone of the quickest, easiest, and simplest way to get up and running on E-Junkie: Quick Start Videos for selling your products on E-Junkie Over 30 minutes of step-by-step video tutorials – everything you [...]

February 12, 2008

• Starbucks Wireless: Starbucks to Offer Free Wi-Fi

  Starbucks Offering Free Wi-Fi Starbucks is switching internet providers and is going to offer Free Wi-Fi in their stores. Well, forgive my language but it’s about damn time. Starbucks and T-Mobile had been charging ridiculous amounts for wireless. $6.00 for a connection? I don’t think so, unless I am on a business trip and desperate. [...]

February 3, 2008

• Paypal Payments: If you are using Paypal are you losing sales?

  Is Paypal Costing You Sales?

January 2, 2008

• Getting Banned by Google: Does Google Penalize “Sales Letter” Landing Pages?

  Are you someone who sells products via a 1-page sales letter website? Or perhaps you are (more likely) someone who instantly clicks AWAY from a 1-page sales letter any time you see one?! Ever wonder if Google penalizes 1-page sales websites? Wonder no more: Google penalizes one-page landing pages. I have a 1-page website that [...]

August 23, 2007

• Passive and Residual Income: Design Your Life of Freedom

  The last several years have seen a revolution in how the internet can be used to create passive and residual income streams via downloadable audio, video, and ebooks, in addition to the services that automatically deliver the products AND collect the revenue. Let me guide you through the process of creating a financial life that [...]

July 19, 2007

• Is E-junkie’s $5 per month ecommerce solution worth anything?

  Can a $5 per month ecommerce system be worth a darn? That’s the question that I asked myself 3 months ago when looking at E-junkie’s all-in-one service (commonly misspelled as ejunkie). They will host your digital downloads (audio, video, software, ebooks and more) and take care of all the back end work. Someone buys your [...]