August 5, 2008

• Link-Building: Should you link to other websites in your blog?

  Several years ago when I first started blogging, I made a mistake that I see many first time bloggers make. My blog posts were very short, often just a couple of sentences with a link to another website. In essence, my blogging was simply about sharing cool websites and interesting ideas that I found on [...]

August 4, 2008

• What is link bait?

  Link baiting?! Link bait?! I subscribe to a job board that lists companies who want to hire SEO Managers and SEO Gurus of one type or another. One of the job qualifications that seems to be popping up more and more these days is: “..must be proficient in link baiting strategies…” Like much SEO jargon, [...]

July 30, 2008

• Success Queston: What if you knew you could only win?

  What would you do if you knew you could only win? I receive occasional emails from an NLP Trainer in the U.K. named Michael Carroll. (Not to be confused with Micheal Beale another excellent NLP Trainer.) I have traveled to London several times to take training from both these men, and they are never far [...]

July 27, 2008

• Google Using Search History to Serve PPC Ads

  It has been known for many months that if you have a Google account, google can track your web history and sites visited (see Search Engine Land for a brief overview). This can be a rather interesting phenomena as Google has been using it to tailor organic search results to particular users’ tastes. For example, [...]

June 26, 2008

• Rooms for Baboons: Need a Stag Hotel in Newcastle?!

  Ok, had to laugh yesterday when seeing the website for a niche hotel provider in the U.K., called “Rooms for Baboons”. What do these guys do? They provide hotels rooms for “Stag & Lad” parties in Great Britain. Eh? Not being a Brit myself, I can only imagine that if I am getting married and [...]

June 25, 2008

• Sphinn: Social Bookmarking That Gets It Right

  Are focused, niche bookmarking websites the future of the Web? Several weeks ago, I bumped into http://sphinn.com/ a self-described, “Internet Marketing & Discussion Forum.” Unlike Digg, Furl, Reddit, Technorati and others, Sphinn accepts links for a relatively narrow group of subjects. Topics related search marketing (SEO, PPC etc.), online marketing and social media will make [...]

June 19, 2008

• Lowering PPC Costs: Use SEO and Unique Keyword Groups

  I have had several conversations recently with managers in E-commerce departments who want to lower their Google pay-per-click costs and increase the ROI on their campaigns. I have a simple but often overlooked answer: Do search engine optimization on your sales pages and segment your PPC campaigns so that each keyword group goes to a [...]

June 17, 2008

• SEO and Blog Comments: How do blog comments help your rankings?

  Many people are of the opinion that making comments on other people’s blog posts is a good tool for gaining traffic and incoming links to your own websites. There are dissenting opinions of course, including those that mention the dreaded “nofollow” tag that many blogging platforms add to URLs in comments. Regardless, if you do [...]

June 9, 2008

• BoardTracker, EzineArticles, and Universities: Create some BUZZ.

  I just created a small “screenshot” pdf of how to use BoardTracker.com and EzineArticles.com to bring traffic to your website. And as I occasionally teach topics that are timely and relevant to college students, I thought I would share with you a simple way that I use to contact university students and fill my local [...]

June 2, 2008

• Selling Your Published Book as an Ebook

  In a previous post, I mentioned doing some search engine optimization for Gregg Cochlan on the website for his book, Love Leadership: What the World Needs Now. Gregg is a Canadian author who not only sells domestically, but also to the U.S. and international market. The problem that Gregg was having, similar that of another [...]

May 5, 2008

• Passive Income, PayPal Debit Card and INSTANT Gratification

  I am surprised by how motivating it is to have a PayPal debit card attached to my PayPal account. It’s great being able to buy a cup of coffee, or a meal, or gas, with money that comes directly from my passive income streams. Someone in France, the U.K, the U.S or god knows where [...]

May 2, 2008

• Internet Marketing: To whom are you *really* selling ?

  It’s time to return to a topic from a previous post: Selling online without selling your soul. Why? Because there’s a critical fact people are missing about the anxiety and fear that they sometimes feel when selling and marketing online: When you get clear about the value of your products and services, both to yourself [...]

April 21, 2008

• One Week with Adbrite

  Last week, I mentioned a client who lost her Google Adsense privileges and decided to use Adbrite. After a short week with Adbrite, I can tell you that she is ready to get back to Google ASAP. Adbrite did what it said it would – putting banner ads and text ads on her website that [...]

April 16, 2008

• Google Adsense Account Disabled? Try Adbrite.

  One of my coaching clients woke up yesterday to a message in her inbox that read: “Adsense Account Disabled” She has adsense on nearly a dozen websites, a few that get daily hits in the thousands. Needless to say, she is not pleased. Seriously pissed off, and ready to scream is a way of characterizing [...]

April 14, 2008

• Self-Publishing: How to Sell Your Book on Amazon and Save 50% of the Fees

  Self-Publishers: Sell Your Book on Amazon and Save $$ I just got off the phone with a self-published author who has sold over 1000 copies of her book. She has used a variety of methods to sell her book, including book signings, live presentations and selling oniine through a variety of vendors. She called me [...]

• How to Fail Online.

  I took a few minutes this morning to think about my many “failures” online. One failure is an audio mp3 series, based on the Feldenkrais Method of Somatic Education. It is designed to help eliminate back pain. I initially envisioned it as a $97 download that would sell dozens of times per month and create [...]

April 3, 2008

• You don’t have to sell your soul to sell online

  One hurdle that my coaching clients often have to deal with is learning to sell and market online while staying true to their own values. I help them learn that they can sell effectively online and do so with heart, integrity and authenticity. They don’t always think that it is possible, but they do learn. [...]

March 30, 2008

• Tech Bubble? Did someone say Tech Bubble?!

  This video takes a few seconds to warm up, but I thought it was pretty funny. Reminds me of living in the Mission District of San Fransisco in the late 1990′s when billions were being poured into the city and I was in constant fear of losing my rent-controlled apartment to a tech company with [...]

March 10, 2008

• Authors: Can’t get on Oprah? Get thee to Starbucks (Or Costco).

  A recent New York Times article has a bit to say about new possibilities in the publishing business. Oprah has been the holy-grail of book promotion for quite a few years now. A brief appearance on Oprah can give an author 1000′s of sales in just a few hours. But in an age of the [...]

February 14, 2008

• E-Junkie Video Tutorial: Learn E-Junkie in 3-Easy Steps

  With the brief, but lovely mentioning of Ejunkie, on CNN Money, I though now might be a good time to remind everyone of the quickest, easiest, and simplest way to get up and running on E-Junkie: Quick Start Videos for selling your products on E-Junkie Over 30 minutes of step-by-step video tutorials – everything you [...]