August 27, 2009

• SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin

  Image via Wikipedia If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post. You simply [...]

August 26, 2009

• Google’s New Search Engine Ranking System

  Image by Getty Images via Daylife If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know [...]

August 11, 2009

• SEO Tools: Keyword Order and “allintitle” for Keyword Insight

  Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code: <title>Your Title Here<title> and they show up in the [...]

July 27, 2009

• Online Marketing and the Science of Social Influence

  Image via Wikipedia Have you ever wondered if there was a science of social influence? Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work? You can, in fact, find detailed research findings and [...]

May 6, 2009

• Google’s Customized Search Results

  A few months ago, I did a brief post mentioning that if you have a google account, google will keep track of your search history (what websites you visit and what keyword searches you do) in order to show you pay-per-click ads most relevant to what it thinks you want you to see. Today, I [...]

March 26, 2009

• Landing Page 101: Back to Basics

  Image via Wikipedia Getting ready to attend the week-long Web 2.0 Expo in San Francisco next week (That’s the SF Museum of Modern Art to your right) and I thought now might be a good time to return to an important topic: Landing Page Optimization. Web 2.0 is great, and needs to be a part [...]

March 25, 2009

• A History of Social Media and What it Helps People DO.

  In last week’s post on social media, I discussed what social media is and what it’s not. Next, I will speak about some of social media’s history, what it allow users to DO and how can begin engaging social media in your business. We will also talk about when you do not need social media. [...]

March 5, 2009

• Social Media Marketing Madness

  That about covers it! Joking aside, If you run a business or support a cause, ignore social media marketing at your own peril. It has been estimated that at least 70% of all web surfers use some type of social media. But what exactly are they doing with social media? People’s use of the media [...]

February 27, 2009

• How many total strangers care about you?

  Image by ANOXLOU via Flickr How many people are thinking about you right now? How many people care about you? No, I’m not talking about your mother or family. No, not your coworkers or employees. I’m talking about the multitude of people who have never met you, but by all rights should love you. Seriously. [...]

February 24, 2009

• Alan Weiss: Follow The Avatar

  This 4-minute video by Alan Weiss is from one of his consulting workshops and it presents an idea that can be crucial to organizational change: Demonstrate the change you want to achieve.

February 11, 2009

• Semiologic Updated, Google Indexed and Back In Action

  Thanks to Denis DeBernardy’s last update of Semiologic Pro (affiliate link) this blog is up and running without the annoying WordPress hack vulnerabilities from 2008. And thanks to Google’s re-appraisal of my blog, I am now back in the search engine results. Google had taken many of the hacked sites out of the rankings as [...]

November 6, 2008

• Small Business Blogging

  Last month, I did some SEO and SEO training with two small businesses, both of which are creating new web properties. One, GroupofMinds, is an arts consulting and technology company that helps arts and cultural groups use technology to expand their reach. The other, Accurate Investigations is an atlanta private investigator that does domestic surveillance [...]

September 24, 2008

• Case Study: Landing Page Optimization

  Listen Technologies: Increasing Lead Generation by 600% Background: Listen Technologies is a leading provider of Assistive Listening Devices and other hearing solutions such as tour group audio and language interpretation systems. The company sells through a worldwide network of distributors. Listen also sends demo units to qualified prospects who fill in a lead generation form [...]

September 19, 2008

• WordPress Security Issues

  I am stepping outside of the topics of SEM and SEO to briefly speak about the 1000′s upon 1000′s of self-hosted WordPress blogs that are being hacked all over the internet. WordPress seems to be the new “Windows” – it has a large enough installed user base and enough back-end vulnerabilities to become a favorite [...]

September 15, 2008

• The Perils of Relying on Open-Source Software and Technology Gurus

  When you base a major percentage of your business on technology that is driven by a single person, you naturally become concerned when that person becomes ill or steps down. Case in point: Constant rumors and speculation about the health of Steve Jobs, the CEO and Co-Founder of Apple Computer. If something happened to Jobs, [...]

September 9, 2008

• Are You Wasting Money on Pay-Per-Click Advertising?

  Internet advertising, such as Google’s Pay-Per-Click program (also called “Adwords”) has garnered so much attention over the last few years, that many small and mid-sized businesses have started thinking of it as a “must have” for internet marketing. It’s not. However, PPC is a great way to completely blow your advertising budget and get nothing [...]

August 27, 2008

• Yahoo Site Explorer: A Simple Tool For Back Link Analysis

  One thing a good SEO gets in the habit of doing is back-link analysis. That is, they find out out what websites link back to their client websites as well as to competitors websites. The reasons for doing this are many and varied. One is to find potential links for you and your clients’ websites. [...]

August 26, 2008

• What You Don’t Know That Will Change Your Life Forever

  A short list of companies that did not exist 15 years ago. Some are worth billions. Others are simply used by millions: Google Yahoo YouTube FaceBook WordPress Typepad Twitter Blogger What are they going to say about you and your company 15 years from now? What new technologies, businesses and trends will exist 15 years [...]

August 16, 2008

• Free Keyword Tools to Replace Overture and Wordtracker

  With the demise of Yahoo’s free Overture service and Wordtracker’s drastic curtailing of their free trials, you may be wondering, “Where can I go for quick and free keyword data?” Here are a couple of free services to consider: Trillian’s Keyword Discovery Trillian has a free search term suggestion tool. It’s gives you over 100 [...]

August 10, 2008

• PRWEB and Press Release Sites: They Don’t Pass Google Page Rank

  This topic will be old-hat to most SEO experts and consultants, but I wanted to mention it as it has come up in several client conversations recently. When you create Press Releases on PRWEB.com and other press release sites, the links that you have in the release do NOT pass Google Page rank to your [...]