February 9, 2010
- Automatic Twitter Updates Via Feedburner
Image via CrunchBase
Twitter is a social media platform that some people - like me - use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs.
That being said, [...]
March 25, 2009
- A History of Social Media and What it Helps People DO.
In last week’s post on social media, I discussed what social media is and what it’s not. Next, I will speak about some of social media’s history, what it allow users to DO and how can begin engaging social media in your business. We will also talk about when you do not need social [...]
March 5, 2009
- Social Media Marketing Madness
That about covers it! Joking aside, If you run a business or support a cause, ignore social media marketing at your own peril. It has been estimated that at least 70% of all web surfers use some type of social media.
But what exactly are they doing with social media? People’s use of the media [...]
February 27, 2009
- How many total strangers care about you?
Image by ANOXLOU via Flickr
How many people are thinking about you right now? How many people care about you? No, I’m not talking about your mother or family. No, not your coworkers or employees.
I’m talking about the multitude of people who have never met you, but by all rights should love you.
Seriously. Why don’t [...]
November 6, 2008
- Small Business Blogging
Last month, I did some SEO and SEO training with two small businesses, both of which are creating new web properties. One, GroupofMinds, is an arts consulting and technology company that helps arts and cultural groups use technology to expand their reach. The other, Accurate Investigations is an atlanta private investigator that does domestic surveillance [...]
September 19, 2008
- Wordpress Security Issues
I am stepping outside of the topics of SEM and SEO to briefly speak about the 1000’s upon 1000’s of self-hosted Wordpress blogs that are being hacked all over the internet.
Wordpress seems to be the new “Windows” - it has a large enough installed user base and enough back-end vulnerabilities to become a favorite [...]
September 15, 2008
- The Perils of Relying on Open-Source Software and Technology Gurus
When you base a major percentage of your business on technology that is driven by a single person, you naturally become concerned when that person becomes ill or steps down. Case in point: Constant rumors and speculation about the health of Steve Jobs, the CEO and Co-Founder of Apple Computer. If something happened to Jobs, [...]
June 17, 2008
- SEO and Blog Comments: How do blog comments help your rankings?
Many people are of the opinion that making comments on other people’s blog posts is a good tool for gaining traffic and incoming links to your own websites. There are dissenting opinions of course, including those that mention the dreaded “nofollow” tag that many blogging platforms add to URLs in comments. Regardless, if you do [...]
June 9, 2008
- BoardTracker, EzineArticles, and Universities: Create some BUZZ.
I just created a small “screenshot” pdf of how to use BoardTracker.com and EzineArticles.com to bring traffic to your website. And as I occasionally teach topics that are timely and relevant to college students, I thought I would share with you a simple way that I use to contact university students and fill my local [...]
September 28, 2007
- Dr. Laura Crawshaw: The Boss Whisperer
Given that the “Boss Whisperer” was the inspiration for the “Web Whisperers” moniker, I thought I would take a moment and promote Dr. Crawshaw’s new book, Taming the Abrasive Manager: How to End Unnecessary Roughness in the Workplace. National Boss Day is coming up on October 16th and you can bet that you will be [...]
September 24, 2007
- Writing Content to Increase Advertising Clicks (Adsense)
While looking through my google adsense and analytics results last month I made passing notice that one of my niche websites (a blog) had a clickthrough ratio that was over 7%. Meaning that for every 100 people who visited my site at least 7 clicked on a google adsense ad. That’s a damn high click-through [...]
April 23, 2007
- Social Marketing, Bookmarking and Blogging.
One of the first topics in the next Web Whisperers LondonLondon or a href=”http://www.thewebwhisperer.com”>Santa Fe Information Markeiting Bootcamps will be using Social Marketing in your Blogs. I have included social marketing “tags” in my Feldenkrais Blog so that anyone who uses technoratic, delicious or digg can instantly “tag” my posts and both share them with [...]
April 2, 2007
- Podcasters - Don’t quit your day job??
There is a brilliant article in business week online regarding podcasting. Highly recommended:
Don’t Quit Your Day Job Podcasters
I do not agree with their all of conclusions as there are plenty of ways to “monetize” podcasts. For intance, product-tie ins can bring in revenue. On one of my podcasts, I am about to start selling [...]
January 13, 2007
- Corporate Blogging.
In a previous “why blog?” post, I gave my 10 cent definition of blogs and gave some examples of companies such as Sun Microsystems who actively encourage employee’s to blog. I have since found a few universitys such as Princeton who have started encouraging blogging.
Next up? Cisco’s General Counsel, Mark Chandler, uses his blog to [...]
September 29, 2006
- Why blog?! Give me 60 seconds:
What is blog and why would you want to become a blogger?
I was at a meeting at the University of Utah last night (the names and places have been changed to protect the innocent) and I used the word “blog.” It didn’t occur to me that “blog” is a word that could be jargon to [...]
August 27, 2005
- Cons of Blogging?
I read an online article today about blogging:
http://news.yahoo.com/s/nm/20050826/us_nm/bizfeature_blogging_dc
(link now expired)
There are some tidbits from the article that are worth considering. According the article, many companies are beginning to write company manuals to regulate and advise employees on the use of blogs. One company, Sun Microsystems, cautions blogger’s to
“…protect corporate secrets and….”using your Web log [...]
