February 26, 2010
- Law SEO: Getting Top Rankings in Legal-Related Fields
Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]
February 9, 2010
- Automatic Twitter Updates Via Feedburner
Image via CrunchBase
Twitter is a social media platform that some people - like me - use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs.
That being said, [...]
December 29, 2009
- SEO Tip: Where Do You Rank?
SEO Tip: Where Do You Rank?
If you are looking to get a higher search engine ranking it can be useful to know where your website ranks on a variety of search engines, especially the “big 3″: Google, Yahoo and Bing. Using any of the three tools below, you can enter in your business name or [...]
December 23, 2009
- SEO Tip: Put Your Main Keyword in Your URL
I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the [...]
December 15, 2009
- SEO Tips: Do Keyword Research BEFORE You Launch a New Website
Just a quick post today on the importance of doing SEO and keyword discovery BEFORE you launch a new business or website.
In the new data-driven world that we live in, you can find out what people are searching for on Google, Yahoo and elsewhere before you decide what to call your website and what content [...]
November 23, 2009
- Google Grants For Non-Profits with (501(c)(3) status
Are you a non-profit that wants to advertise on Google?
Over the last few years, Google Pay-Per-Click has been a major revenue generator, not just for Google and for businesses that use Google, but also for non-profits that use pay-per-click.
But not all non-profits are paying to use google’s advertising services. Are you aware that US [...]
October 7, 2009
- Register Your Website URL in Your Name
Who Really Owns Your Website?
I have noticed that many businesses and individuals are letting their webmaster or web hosting company register their web address. Bad idea!!
If you are establishing a new website, or a new business, it is critical, that you register the URL in your name. If you don’t…then you do not own it! [...]
September 22, 2009
- SEO & Blogs: A Blog Can Keep Your Website “Fresh” on Google
A Short Post In Response To An SEO Client Who Wrote Me And Said:
Ryan, How long does it take google to notice a change on my website? I’ve put in the title and meta tags that you suggested but things haven’t changed on Google. Why would this be?
The web is huge and even google [...]
September 6, 2009
- Google PageRank: How to Define, Determine and Get
Image via Wikipedia
Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need:
“PageRank is the number and importance of websites that link to your website” - Matt Cutts, Google Employee
[...]
August 31, 2009
- Who Gets To Decide What Your Customer’s Buy? (Hint: Think Google.)
Image via Wikipedia
Give me your targeted customers, yearning to buy what you offer.Making the Most of Google Search
When your potential new customers search online do they know to search for your business? Do they know the name of your business? If the answer is “no” or “sometimes” then what is your back-up plan?
How can [...]
August 27, 2009
- SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin
Image via Wikipedia
If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post.
You simply type in [...]
August 26, 2009
- Google’s New Search Engine Ranking System
Image by Getty Images via Daylife
If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know very [...]
August 11, 2009
- SEO Tools: Keyword Order and “allintitle” for Keyword Insight
Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code:
<title>Your Title Here<title>
and they show up in the very [...]
July 27, 2009
- Online Marketing and the Science of Social Influence
Image via Wikipedia
Have you ever wondered if there was a science of social influence?
Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work?
You can, in fact, find detailed research findings and use [...]
May 6, 2009
- Google’s Customized Search Results
A few months ago, I did a brief post mentioning that if you have a google account, google will keep track of your search history (what websites you visit and what keyword searches you do) in order to show you pay-per-click ads most relevant to what it thinks you want you to see.
Today, I was [...]
March 26, 2009
- Landing Page 101: Back to Basics
Image via Wikipedia
Getting ready to attend the week-long Web 2.0 Expo in San Francisco next week (That’s the SF Museum of Modern Art to your right) and I thought now might be a good time to return to an important topic: Landing Page Optimization. Web 2.0 is great, and needs to be a part of [...]
March 25, 2009
- A History of Social Media and What it Helps People DO.
In last week’s post on social media, I discussed what social media is and what it’s not. Next, I will speak about some of social media’s history, what it allow users to DO and how can begin engaging social media in your business. We will also talk about when you do not need social [...]
March 5, 2009
- Social Media Marketing Madness
That about covers it! Joking aside, If you run a business or support a cause, ignore social media marketing at your own peril. It has been estimated that at least 70% of all web surfers use some type of social media.
But what exactly are they doing with social media? People’s use of the media [...]
February 27, 2009
- How many total strangers care about you?
Image by ANOXLOU via Flickr
How many people are thinking about you right now? How many people care about you? No, I’m not talking about your mother or family. No, not your coworkers or employees.
I’m talking about the multitude of people who have never met you, but by all rights should love you.
Seriously. Why don’t [...]
February 24, 2009
- Alan Weiss: Follow The Avatar
This 4-minute video by Alan Weiss is from one of his consulting workshops and it presents an idea that can be crucial to organizational change:
Demonstrate the change you want to achieve.
