September 6, 2009

• Google PageRank: How to Define, Determine and Get

  Image via Wikipedia Despite the complexity of the balloon diagram to your right and the ridiculously complex articles that you may have seen about Google PageRank, there is a 10 cent definition with all the information that you need: “PageRank is the number and importance of websites that link to your website” – Matt Cutts, [...]

August 31, 2009

• Who Gets To Decide What Your Customer’s Buy? (Hint: Think Google.)

  Image via Wikipedia Give me your targeted customers, yearning to buy what you offer. Making the Most of Google Search When your potential new customers search online do they know to search for your business? Do they know the name of your business? If the answer is “no” or “sometimes” then what is your back-up [...]

August 27, 2009

• SEO Tools: Wordtracker’s “Seo Blogger” Firefox Plugin

  Image via Wikipedia If you are a blogger in need of a low-cost SEO tool to help you write high-powered optimized blog posts, you may want to consider Wordtracker’s new SEO Blogger Plugin for Firefox. It will allow you to view keyword searches directly from your browser as you write your blog post. You simply [...]

August 26, 2009

• Google’s New Search Engine Ranking System

  Image by Getty Images via Daylife If you have not heard yet, Google is busy testing “next generation” architecture for its website ranking system. What has actually changed and how Google will be changing its ranking factors is anyone’s guess at this point. However, I recently did a search on several niches that I know [...]

August 11, 2009

• SEO Tools: Keyword Order and “allintitle” for Keyword Insight

  Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code: <title>Your Title Here<title> and they show up in the [...]

July 27, 2009

• Online Marketing and the Science of Social Influence

  Image via Wikipedia Have you ever wondered if there was a science of social influence? Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work? You can, in fact, find detailed research findings and [...]