June 22, 2010

• Corporate Landing Pages: Targeted Traffic Pays Off

  I’m in the final negotiations with a large corporation that has come to the conclusion that highly-targeted websites and webpages make more revenue. It’s nice when a company comes to me already understanding the value of the approach that I use! Segmenting Websites What this firm realized is that its main url – let’s just [...]

June 18, 2010

• Google’s “Safer” Search: Privacy Trumps Marketing Data

  Google’s Secure Search Option Last month Google created the ability to conduct searches via SSL, specifically: https://www.google.com. This means if you are in a location where your web searches might be tracked such as public Wi-FI hotspot or a business tracks usage, you can use Google’s new URL to conducts searches that are much more [...]

June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]

April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

February 26, 2010

• Law SEO: Getting Top Rankings in Legal-Related Fields

  Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]

February 9, 2010

• Automatic Twitter Updates Via Feedburner

  Image via CrunchBase Twitter is a social media platform that some people – like me – use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs. That being [...]