June 17, 2010

• Social Media Marketing: Do you Really Need It?

  Social Media: What Are People Searching For? When I was at the Web 2.0 conferences in San Francisco and New York last year, I was surprised by how many businesses were there looking for social media solutions to problems that had nothing to do with social media. Promoting your business on social media websites such [...]

April 21, 2010

• SEO for Increased Traffic and Leads and Lower PPC Costs

  An established contracting firm serving multiple U.S. states wants to increase the amount of business that it gets from its website. Though the company has been highly successful using yellow pages advertising and other offline advertising mediums it has noticed that the ROI from its offline ads has diminished in recent years. Given that that [...]

February 26, 2010

• Law SEO: Getting Top Rankings in Legal-Related Fields

  Over the last several months, Broadway Social Media has accepted several new clients in the legal field. One, Sullivan Graber is a business litigation and immigration firm with offices in New York (Manhatten) and New Jersey (Morisstown and Dover). Another, Legal Advance Funding, offers personal injury plaintiffs and others pursuing a legal case, the ability [...]

February 9, 2010

• Automatic Twitter Updates Via Feedburner

  Image via CrunchBase Twitter is a social media platform that some people – like me – use only grudgingly. No offense to all you twitter-heads. I like the platform, but I do not like to tweat very often. I find twitter to be a distraction and rarely useful for my information junkie needs. That being [...]

December 29, 2009

• SEO Tip: Where Do You Rank?

  SEO Tip: Where Do You Rank? If you are looking to get a higher search engine ranking it can be useful to know where your website ranks on a variety of search engines, especially the “big 3″: Google, Yahoo and Bing. Using any of the three tools below, you can enter in your business name [...]

December 23, 2009

• SEO Tip: Put Your Main Keyword in Your URL

  I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the [...]