SEO Tip: Put Your Main Keyword in Your URL

I’ve been doing a small project for a company that offers a lawsuit cash advance for people who are in the pre-settlement phase of a personal injury lawsuit. Searching the various search result listings, I see a common result for almost any Google search: Many of the top listings contain at least one of the search terms in their URL.

For example, on the search “lawsuit cash advance” 3 of the top 4 results on google have either “lawsuit” “cash” or “advance in their url. One website has all three keywords. If I type in a related search phrase “lawsuit loans” the same result happens: 3 of the top 4 results contain one of those keywords.

You will likely find a similar result in your niche. Try it.

Go to Google and do a search for a phrase that someone might type to reach you.

What do you see?

Is one of your keywords in the URL? Do you see:

www.keywordphrase.com

or

www.samplewebsite.com/keywordphrase.html

Well, there’s your SEO Tip for the day. If possible – especially when first starting a website – consider adding your targeted keyword somewhere in the URL. It’s not 100% necessary, and you can still get a top-ranking without it. But why not make things easy on yourself and use the keyword for which you want to rank?

If you are still in the process of deciding what keywords to target or what URL to buy, see my recent post on pre-launch keyword discovery and also the article on Why Being #1 on Google Matters. Getting a top-result on Google and the other search engines can bring you a great deal of visitors to your website. And if your website is compelling and can convert visitors into sales or leads, you may have the beginning of a successful internet-based business.