“Bloggish thoughts from a marketing wonk”

I was cruising the internet earlier today, trying to find some information on “Rolfing” and “Structural Integration” for some short blog posts that I am writing.

When doing so, I bumped into a post by a self-styled “marketing wonk” and copywriter who had some harsh, but useful, thoughts for Rolfers, Feldenkrais Practitioners and other alternative health practitioners who write ad copy. Well worth a read.

In a nutshell: Sell the benefits, not the features.

http://haddadink.com/blog/?p=156