Twitter and SEO: Using Your Twitter Account To Gain Incoming Links
Using Twitter and To Get Links
You may be aware that links posted within a twitter “tweat” do not count for the purposes of ranking a website. Twitter inserts a “NoFollow” tag on all tweats. This nofollow tag tells the search engine not to count the link. In other words, links within tweats will not help your website get a higher ranking on google. It doesn’t matter if you have 1 or 1000 links via twitter. They will not count.
However, there is a wonderful way you can use your twitter account to get more links and a higher ranking for your site. But there is a catch – for the strategy to work you need to have a large number of engaged follows. These need to be people who not only follow you but also read and retweet your posts. Depending on your industry, large could be a few thousand. But most likely you will need 20,000 or more followers for this to work. Interested? Here goes.
Let’s assume that you or your marketing department creates an amazing article about your latest product or service. You want a top blogger to post the article or review your new product. (You are engaging bloggers, right?!) Rather than simply paying them for a review, you use your twitter account to create social media buzz for the blogger.
First identify blogs relevant to your industry, pitch the story to the bloggers and let them know that you will tweat about the story from your twitter account. Getting hundreds or thousands of new visitors to a blogger’s website can be a big inducement to engage with you. You create a benefit for the blog that publishes your content and get links and SEO benefits in return.