SEO Tools: Keyword Order and “allintitle” for Keyword Insight

Title tags are one of the most important elements of SEO. Although your site visitors rarely notice them, they are one of the first elements that the search engines see when indexing your site. Title tags are coded via htm via the following line of code:

<title>Your Title Here<title>

and they show up in the very top of a person’s browser like this:

You put your most important keywords in your title tag and put them in the order of importance. For example,

<title>Ryan Nagy, SEO Guru<title>*

is much different than

<title>SEO Guru, Ryan Nagy<title>

(*by the way - “SEO Guru” is a real job title!)

Google will give more weight to words that appear first in your title tags. You can get quite a rankings boost by using your most important keyword first. This likely means putting your name or your company name after your product or service name.

Once you begin to have an idea of what keywords that you want to target, you should begin to “size up” your competition for that keyword phrase.

Use “allintitle” to Size up Your Competitors

As a search engine optimizer I use several paid tools to decide which keywords are important for a particular client and to rank which keywords will be more or less difficult to achieve a high ranking. However, there is a very quick way to get an overview of who is targeting a particular keyword phrase. It called “allintitle” and it allows you to search the “title” tags of your potential competitors.

Go to google.com and use this phrase in the search bar:

allintitle:

And then put in whatever keyword phrase you are interested in:

allintitle: “blue suede shoes”
allintitle: “your name”
allintitle: “your company name”

For example:

If you see your exact phrase listed in the title tags of hundreds or thousands of webpages, you may be in for a long, hard battle. If there are just a few, it may be easier to get a ranking.

That’s just a quick SEO tip. Play around with it and ask me any questions that you might have.

cheers! - Ryan