Online Marketing and the Science of Social Influence

Have you ever wondered if there was a science of social influence?

Have you considered that there are influence and sales techniques have been empirically validated such that you don’t simply have to “trust” that a particular sales and marketing technique will work?

You can, in fact, find detailed research findings and use the results on behalf of your business and yourself.

In the last 70 years (yes, 70!) there has been an astounding amount of research on the factors that influence human beings to take action and make decisions. The research exists in many social science fields such as psychology, sociology and anthropology, but has been (surprisingly) untapped in the world of online marketing and sales.

Although, there are several books on the topic of social influence such as Cialdini’s Influence: Science and Practice and Renvoise and Morin’s Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the books do not have the type of detailed and specific strategies that one needs to put the ideas into action in the online world.

What is needed is a book that takes the concepts, and not only explains them, but also puts them in a form instantly accessible and actionable by online marketers. Stay tuned if this topic interests you. Not only do I have a book coming out on the topic of influencing on the internet, but on the blog you are now reading, I will be sharing with you some of the research and practice-based insights that I have used over the last 15 years of research design.

The skilled use of validated influence techniques on your online ROI can be over estimated. Simple changes can lead to sales increase sof 5%, 50% and 500% or more. And the technology of testing – and by testing, I mean getting verifiable, data-driven results – is available to everyone via such free tools as Google Website Optimizer. With the right consulting partner it can be quite simple to set up and benefit from.

If you are new to the topic of Landing Page Optimization, take a moment to download my free white paper and industry overview. No email required. Just click, download, and get the information that you need to begin learning about this topic:

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