Internet Marketing: To whom are you *really* selling ?

It’s time to return to a topic from a previous post: Selling online without selling your soul. Why? Because there’s a critical fact people are missing about the anxiety and fear that they sometimes feel when selling and marketing online:

When you get clear about the value of your products and services, both to yourself and to your prospective clients, any so-called “negative” emotions that you had, disappear.

Notice that there are TWO people involved in what I mention above: 1) You and 2) Someone else. Seem obvious enough? Obvious isn’t enough.

You can’t focus on one person or the other, you need both. i.e Don’t spend too much of your time convincing yourself how great and wonderful your products are. That’s not enough. The fact that your new whizbang device, emotional clearing technique or internet technique is fascinating to you? Yawn. You truly believe it can change the world? Snore. You know, deep down that it can make a difference? Blah blah blah. No one cares.

You need to ask yourself some questions:

What is the meaning of your product to your customers? What are their concerns? What drives them? And how do those drives related to what you are selling?

If you don’t know the answers to those questions and you start selling and marketing, guess what happens? Well, first off – NO SALES. But for the newbie, other factors come into play – fear, anxiety, insecurity, perhaps some major procrastination and disconnection from what they NEED to do to grow their businesses.

I congratulate them on their fears. Can I congratulate you? They are the basis for having a conscience. Without them you would be screwed: A dead man walking. Have you thanked your fears recently? Seriously. Here you go: “Thank your for those feelings of fear, insecurity and doubt.” Take a deep breath. Feel them some more. They have some important information for you.

But I’m not saying that you should always trust your feelings.

Really. Sometimes you don’t feel like brushing your teeth in the morning, but you do brush them? (I hope). If your toilet breaks tomorrow, you’ll call a plumber even if you don’t feel like it? You pay your mortgage and go to work even on a bad day? Good. Part of being successfull at life is doing things when we “don’t feel like it.”

Brush your teeth and get to work.

Coming up next: Niche Marketing 101: How to laser target your online marketing efforts using your client’s language, values and needs.

Quick Hint: First you have to find out what the people in your niche want. The internet provides an unparalleled opportunity to dive deeply into the mind of your market and find out what people want.

cheers – Ryan