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Practitioner: Take the leap into outsourcing. | SEO, PPC and Analytics by Ryan Nagy. The Web Whisperer

December 20, 2007

Practitioner: Take the leap into outsourcing.

What would you do with an extra 2 hours per day?

What would you do if you had an extra two hours each and every day? Would you invest the extra time in your business? Would you take your family on a mini-vacation? Or maybe just spend the time relaxing around the house?

Take the Leap into Outsourcing and Hire A Virtual Assistant

As a small or one-person business, you can think of outsourcing as a test of your resourcefulness and business acumen. You can use it to increase your effectiveness while reducing the time that you spend working.

Outsource essential, but often tiresome, tasks such as bookkeeping, web-design and marketing so that you can focus on your passions!

I do hope that you want to spend less time working and have more time for yourself!! But like most things in life, you must be willing find out what to do and then take the first steps.

Beyond the benefits of saving time and money, an important consideration in outsourcing is increasing the resources that you have at your disposal. You may or may not be able to afford a highly skilled programmer, lawyer or CPA in your home country, but you can certainly afford one who is from India, Bangladesh, China or Slovakia.

And these are not second-rate people. When outsourcing, you can hire the equivalent of a Stanford MBA or Harvard-trained lawyer for 10% of the cost you would have to pay in North America or Europe.

What do you want to accomplish with your offshore help?

The first thing you need to do is identify the tasks that you do not have the time, energy or skills to accomplish. What are the time-suckers that are stopping you from developing your practice further? What do you need to do, but do not know how?

Make an outsourcing wish-list.

Make a list of tasks that you think you can outsource. Now, you must decide which functions to begin outsourcing. If you need some ideas, here are a few tasks that sole-practitioners often outsource; web-design, support and budgeting.

For example, you can have your outsourcer create a website for promoting yourself or a specific product or workshop. You could get someone to write the add copy for your website. You could email them website changes and updates as they occur. You could have them create excel spreadsheets for tracking expenses and income.

They could turn a word document into a beautiful PowerPoint presentation for you, do market research for you or even write a complete business plan to help keep you on track.

Are you starting to see the potential of outsourcing?

As a general rule, an outsourcer can do any task that does not require his or her physical presence in your office. And yes, that includes finding the top Italian restaurant in your town and making reservations for you. They could even plan you child’s birthday party or your anniversary celebration and buy a present for your significant other. Think outside the box.

One point to consider: Saving time and money is not the same thing as increasing productivity.

Take a few moments to plan the most effective things that you can do with your time as your offshore assistants help you create more of it.

Where to Find an Outsource Provider

If you are reading this article, you may be just beginning your journey into outsourcing. It’s important that you start in a safe and effective manner. You also want to start in a place that lowers your risk as you learn the process of offshoring and how to do it.

Consider starting in a community such as elance.com where you can not only get bids on your projects, but also read the reviews of outsourcing providers who are offering their services. People do give feedback and they are generally very honest. You may find a provider that you use long-term. Or you may try several before you get a match.

You may also want to look at the business forums on craigslist.org or do search on google or yahoo for “outsourcing” or “small business outsourcing.” If your needs are highly specific, make a more specific search, such as “accounting outsourcing. You get the picture.

Pick a small and well-defined task at first. Something that can be done in a day or less and costs $25 - $100. Contact several outsource provders and ask for a quote. After the work has been completed to your satisfaction and you have paid for it, consider outsourcing more complicated tasks.

As you get more comfortable with the process of hiring and managing outsourcers, the benefits to you will increase. As always, remember: You are the boss and you are in control. You can stop whenever you want to or need to, and you can always find another outsourcing provider.

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Ryan Nagy, The Web Whisperer: Personal and Professional Growth by Building a Web Presence. Search Engine Optimization, Marketing, & Digital Products.