Seven Steps to Marketing a Strong Nonprofit Brand

I recently came across an article on “seven steps to marketing a non-profit brand.” The advice in the article is equally applicable “for profit” branding and marketing.

Notice that the original article name is “Seven Steps to BUILDING a Strong Nonprofit Brand.” From the standpoint of online marketing and keyword searches “building” is a very poor name to use in the article’s title. The word can be used in to many ways that are not the author’s intention. For example, “building materials,” “empire state building” ect. Better to write a title that speaks EXACTLY to the intent of the article.**

Here it is: Seven Steps to Marketing a Strong Nonprofit Brand

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