Marketing Sherpa: Excellent Free Resource

Marketing Sherpa has some excellent content and “how to’s” for marketing on the web. What I particularly like are their case-studies which focus on the implementation of particular marketing and sales ideas. This week, look at how Power Point presentations + Audio can appeal to scientific audiences. This type of presentation can be created with a minumum number of tech skils. You may also be interested in reading how Playboy turns free-content into paid subscriptions. I was particularly interested how a higher price for a product might not always effect sales.

Enjoy - Ryan